Google has been releasing new updates that have made it more difficult to rank in search results. If you want to keep your site in the SERP, you need to rethink your content strategy.
One important factor that Google considers is E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. To improve your site’s E-A-T, you need to make sure your content is useful, accurate, and well-written. You should also cite your sources and include disclaimers if your content could have a negative impact on the reader.
Here are some specific tips for improving your site’s E-A-T:
- Make your content useful. This means providing information that is relevant to the reader’s needs and interests.
- Cite your sources. This shows that you have done your research and that your information is accurate.
- Include disclaimers. If your content could have a negative impact on the reader, such as in the health or financial niches, be sure to include a disclaimer that alerts the reader to the potential risks.
- Have active social media handles. This shows that you are engaged with your audience and that you are a credible source of information.
- Add mandatory pages to your website. These pages should include information about your company, your team, your editorial guidelines, your privacy policy, and your terms of service.
By following these tips, you can improve your site’s E-A-T and boost your chances of ranking in search results.
Here are some additional tips that I have found to be helpful:
- Invite expert guest authors to your website. This is a great way to add credibility to your content and to reach a new audience.
- Rent real expert author names. This can be a more expensive option, but it can be worth it if you want to make a strong impression on your readers.
- Mention authors on your contributing/team page. This is a great way to give credit to the people who have helped create your content.
- Add editorial guidelines to your website. This shows that you are committed to providing high-quality content and that you have a process in place for ensuring accuracy.
- Be transparent about your advertising and review policies. This helps to build trust with your readers and to avoid any potential conflicts of interest.
I hope these tips help you to improve your site’s E-A-T and to rank higher in search results.
