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1. CharliD’AmelioCharliD’Amelio is a 16-year-old TikTok influencer with over 100 million followers on the platform. She has gained fame through her dance and lip-sync videos, and has leveraged her influence to partner with brands such as Calvin Klein and Epson.
One successful marketing campaign that Charli participated in was with the beverage brand Vitamin Water. She created a series of TikTok videos promoting their #VitaminWaterChallenge, which encouraged her followers to create their own unique dances to a specific song. Charli also participated in the challenge herself, and the campaign generated over 6 million views on TikTok.
2. WalmartWalmart, one of the largest retailers in the world, has also utilized TikTok for marketing campaigns. In 2020, they launched a campaign called #WalmartDelivers, which featured TikTok influencers creating videos showcasing the convenience of Walmart’s delivery service. The campaign generated over 8 million views on TikTok and helped increase the brand’s presence on the platform.
3. Chipotle Chipotle, a popular fast food chain, also utilized TikTok influencers for their marketing campaign. They partnered with popular TikTok creator Addison Rae to create a series of videos promoting their new line of vegan options. The campaign generated over 20 million views on TikTok and helped increase brand awareness and sales for Chipotle.